EDUTOK Campaign
A unique TikTok campaign was created and led to boost brand awareness and share academic research stories.
I managed the entire production- from concept and casting to filming and editing.
I worked with branding to create a logo that kept the campaign consistent and eye-catching.
It built a vibrant community, sparking real conversations across social platforms.
The Welsh EduTok content drove follower growth and attracted strong interest from prospective students.
The campaign helped rank our TikTok 6th in Nonsensical’s 'Top 70 UK Universities on TikTok 2024' report.
Feedback from the academics I worked with.
